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MacWorld without Apple? December 16, 2008

Posted by Matsu in Apple, Business, Information Technology, Mac, Technology.

Yes, it’s a little strange to think of it, but Apple announced that the MacWorld Conference in January 2009 will be their last one.

What will this mean for the must anticipated and often exploited (by Apple) product announcements each year at MacWorld? Is this also the end of the Steve Jobs show and big product announcements? Or, will he just perform them for a closed audience of invited guests and media as he needs to roll out new products in the future? Probably so.

What affect will Apple’s absence have on the MacWorld conference? It will most likely kill it. If not immediately, it will die in less than two years. How can I say that? Do you remember that there used to be a MacWorld conference on the East coast? Do you remember what happened when Apple had a disagreement with the conference organizers and so Apple pulled out? Well, that conference quickly died. So will the West coast MacWorld conference.

Here’s what Cnet wrote about that event:

IDG and Apple have had a rocky relationship in the past. Apple used to participate in far more Macworld events than the San Francisco event, and a rift developed between the companies when IDG made the decision to move the Macworld event in New York to Boston, near the company’s Framingham, Mass., headquarters. Apple promptly pulled out of that event, and the East Coast Macworld was canceled in 2005 due to lack of interest without the star attraction.

Gone are the days of Apple trade shows and announcements for the rest of us.



1. Moose - December 17, 2008

Isn’t that like Cheese saying that it will no longer be in the box with Mac?

How stupid! We want our Mac-and-Cheese!

2. phydeaux - December 17, 2008

Not only are they not going to attend anymore, but Jobs isn’t even giving the keynote at this one. Phil Schiller, senior vice president of Worldwide Product Marketing, is giving it. Needless to say, this has only fueled speculative rumors about his health.

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