Jay Leno makes fun of Yellow Pages April 1, 2008Posted by Matsu in Business, Humor, Random, Web, Weblog.
A couple of weeks ago I wrote this post about the new telephone books arriving — with Yellow Pages — and referenced some statistics I read when surfing an article on MSN about the same topic. I had no idea I would be visited by the editor of the Yellow Pages industry website, YP Talk — his name is Ken Clark.
I don’t know if my quotes of the MSN article bothered him or it was the number of people all over the world cutting back on their use of the phone book (including Yellow Pages), but he definitely seemed upset when he left me a comment here. Then, on his website he wrote:
“Bloggers continue to tell everyone that will listen to them that THEY NEVER USE A PRINT YELLOW PAGES, and are astonished that any Cretan would ever need one.”
I get the impression that Mr. Clark doesn’t like bloggers who share their opinions or observations. That’s too bad. It’s unlikely that they will stop sharing their thoughts any time soon. I would think that fighting the bloggers would be a losing battle. But, that’s just this bloggers opinion, which isn’t worth too much.
So, back to the title of this post… just a few minutes ago Jay Leno made a funny joke on the Tonight Show (NBC). He was making fun of the Yellow Pages and said, “Yellow Pages is for the three people who don’t have the Internet.” Then, he went on to say, “And, who doesn’t like picking the phonebooks up from the driveway after a week of rain?” Apparently, it’s not just my opinion that phonebooks are used less and often abandoned at the front door.
My guess is most of those phonebooks are not picked up because they are not needed nor wanted in some homes. Eventually, they are moved from the driveway to the trash can, never entering the house. Again, that’s just my guess. Of course, I’ve done that myself and just this week I watched my neighbor do that. I took the photo in this post before they threw away the phone book. It had been sitting there for more than a week.
It seems things are pretty bleak in the phone book advertising industry. Mr. Clark also wrote…
“Guess that Armageddon has finally arrived in the Yellow Pages Industry. Time to fold the tent and move on to a new industry, new jobs, a new life. Be honest, many of you believe that don’t you? If so, you best stop right here, go find a job in another industry because we really don’t need you here.“
My guess is that people who sell advertising for Yellow Pages are seeing declines in the effectiveness of advertising in phone books and agree with Mr. Clark so they are quickly running to another industry where they might be able to make more money. It would seem that the only people making money are the printing companies that get paid for all of those phonebooks that are never read and sometimes are thrown away before they enter the house.
Mr. Clark, don’t take yourself too seriously. My previous post was meant to be amusing. And, I took the facts from a reputable source (well, mostly reputable), so I’m not sure why you have a problem with me… take this up with MSN if you disagree with their findings.