Apple’s iPhone one of the most successful marketing campaigns June 28, 2007Posted by Matsu in Apple, Business, Information Technology, Mac, Microsoft, Windows/Microsoft.
According to this morning’s television broadcast of the Bloomberg report, Apple’s new iPhone is THE most successful product launch. It surpasses previous winners, including Windows 95 and the Ford Mustang.
Furthermore, according to Bloomberg, Apple spent about $ 100 million dollars (US), which is half of what Microsoft spent on the Windows 95 marketing campaign.
You can read the full Bloomberg article here.