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Building a brand August 26, 2006

Posted by Matsu in Management, Web.
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Yesterday and today I attended meetings about institutional branding and building a brand. I learned a lot. In fact, my mind is still chewing on many of the things I heard and learned. I also learned about several books that are new to me but were recommended to the audience to read. I’ll post information about them as I read them.

To help understand branding, the guest speaker equated it to reputation. Building a reputation is language that’s easier for me to understand and digest. As the speaker said, when someone hears or sees your company name, what they think about you, or the reputation you have built, is your brand. Establishing it or changing it can take decades.

I’ll share more on what I learned today about branding and marketing in a future post.

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