Web content management doesn’t guarantee content July 6, 2006Posted by Matsu in Information Technology, Management, Technology, Web.
The old and very worn phrase, ‘you can lead a horse to water, but you can’t make it drink’ is not limited to horses. It also applies to humans and web content.
I have spoken with I.T. professionals at many different institutions where they have implemented web content management systems (CMS) and they have had limited success in getting users to do their part in this decentralized model of maintaining a web site. After all, the value of a web site is in having up to date content. And enabling the offices and users that produce that information to update the web content should mean that the web site is always up to date, right? Unfortunately, it doesn’t quite work out that way. Human behavior and the physics of the workplace work against this decentralized model of web content management.
So, what is the web site manager to do?